Introducing SigFig for Apple Watch

Introducing SigFig for Apple Watch

As new technologies emerge, SigFig searches for ways to bring value to our customers. Apple Watch enables us to deliver a unique and convenient new way to engage with the SigFig App on your wrist so you can invest and track your portfolio on the go.

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With the new SigFig app for Apple watch, you can easily gain the most relevant, timely insights about your investments at a glance. Swipe to see your portfolio total value, daily change, gainers and losers, asset allocation, and geographic diversification. SigFig for Apple Watch keeps you in the know by sending you personalized alerts, so you will always know how your investments are doing.

Invest with SigFig and Get a free Apple Watch

We’re excited to share this new experience with SigFig users — and even more excited to announce a limited-time promotion for new SigFig asset management clients. Until May 1, 2015, SigFig is offering a free Apple Watch to all new clients who sign up for a managed account and deposit $100,000 or more.* This offer is limited for one week only, so act now!

This is simply the beginning. The Apple Watch will help us change the way people track and manage their investments. We’re excited to hear your feedback and feature requests following this first release, and we will continue to work relentlessly to improve your experience.


* Users must remain SigFig clients for 18 months with a minimum balance of $75,000. Learn more.

The SigFig Team
Announcements, news, and updates from SigFig.

Could Investing Choices Show Which States are More or Less Environmentally Conscious?

With Earth Day just around the corner, we were curious — could investing choices tell us anything about which states are more or less environmentally conscious?

We looked at several oil stocks (XOM, CVX, COP, BP, SLB, HAL, PSX, SDRL, RIG, DO, LUKOY) and clean energy stocks (CLNE, SCTY, FSLR, SUNE, SPWR). We then compared the rate of ownership in these categories by state to the national average. Here is what we found. Compared to the average investor:

  • California (CA) investors are 25% more likely to own clean energy stocks.
  • Texas (TX) investors are 20% less to own clean energy stocks.
  • Mississippi (MS) investors are 30% more likely to own oil stocks.
  • Hawaii (HI) investors are 20% less likely to own oil stocks.

You can hover over the colored states to see more of these stats.

Our findings seem consistent with analyses we’ve done in the past on stock ownership by state. In many states, investors are more likely than the rest of the country to own the stock of companies that are headquartered or that have a strong presence in that particular state.

Back to clean energy, we’ve also found that younger investors are more likely to own clean energy stocks, while older investors are more likely to own traditional (oil) stocks. Likewise, comparing stock ownership of Tesla (TSLA) and Ford (F), we found a preference for the former among younger investors, and the latter among older ones.

Happy Earth Day!

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Built Your Own Portfolio? Beware the IKEA Effect

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How do you feel about your investment portfolio? When you look at the stocks, ETFs, and funds you’ve selected, do you feel a sense of accomplishment — a sense that you’ve built yourself a strong shelter against the ups and downs of the market?

Is your portfolio simply a vehicle financing your future… or is it more than that: a report card on your own ability to make good choices?

“People tend to have their worth attached to their portfolio performance,” says Marc Pearlman, an investment advisor who specializes in motivation and investor psychology. Perhaps even more than performance, or making money, he says, “what the investment vehicle produces for them is whether they’re right or wrong.”

This phenomenon is known as the IKEA effect and psychologists have studied it extensively in the consumer context. Studies have shown, for example, that people who assemble a LEGO car themselves are willing to pay more for it than people who get it pre-made, because successfully creating something creates a feeling of competence.

The IKEA effect works because once we’ve been involved in putting something together, the product isn’t just the product anymore, says Daniel Mochon, an assistant professor of marketing at Tulane University and one of the researchers who have identified and explored the phenomenon. It’s the product plus the proof that we’ve accomplished something. “Products that we create play this extra role of signaling competence to ourselves and others,” Mochon says. As a result, we attach additional value to them.

Mochon hasn’t studied this effect in the investor context, but he says it shows up in a fairly broad range of consumer contexts. One study found, for example, that people who made a milkshake themselves liked it more than people who had the same milkshake made for them. “As long as you’re involved in the process of creation, you value the end product more,” Mochon says, and that can lead to trouble when your perception of the object’s value differs from that of the market, he says.

Investors can fall into the trap of attaching too much value to their own abilities, Pearlman says. That’s one of the reasons why people are so reluctant to sell their losers: “because that proves them wrong,” and destroys their feelings of competence. On the flip side, investors might hold onto winners too long, too, because the stock’s gains serve as a confirmation that they were right, and they made a good decision when they bought, Pearlman says. “When you’re right, you feel as though you’re going to continue to make a lot of money with something,” he says.
The key, Pearlman says, is to know why you bought that investment in the first place, and to sell when that purpose has been accomplished–or when it’s clear that the investment thesis has not panned out as planned. The more you can take your own emotions out of your investing decisions, the better, he says.
Sarah Morgan is a freelance writer and editor based in Brooklyn. Her work has appeared on and in the Wall Street Journal.
The Editors
Aleks Todorova

Aleks Todorova

Editorial Director

Aleks runs content at SigFig. Before joining the company, she ran the editorial teams at Visually and Her work has appeared on and the Wall Street Journal, among others. At lunchtime and on weekends, you'll find her swimming, biking or running -- or all three, in that order.
Benny Wijatno

Benny Wijatno

Data Science and Analytics

Benny does all things data and science at SigFig. He was Director of Product Analytics at TinyCo and a Principal at Applied Predictive Technologies, where he helped companies run smarter experiments. He studied Economics at Harvard, is an avid cook, and loves running.