It’s been a little quiet on the blog but we’ve been hard at work behind the scenes. Even though we’re just halfway through, 2013 has been an exciting year at SigFig:
SigFig now helps people manage over $75 billion in assets, up from $50 billion just a few months ago.
We’re now powering CNN Money’s portfolio tracker — adding to partnerships we’ve launched with USA Today and Forbes — and we’re hard at work bringing SigFig to even more users.
Fast Company named us as one of the World’s Top 10 Most Innovative Companies in Finance.
TIME Magazine named us one of the top 50 Websites of 2013.
Now, we have even more good news to share. To help us grow and make SigFig even better, we’ve raised $15 million from some of the people and venture capital firms we respect most. Union Square Ventures and Bain Capital Ventures led the round and are joined by our existing investors, DCM and a number of prominent angel investors.
Union Square and Bain have a successful history as early investors in some of the most successful technology startups, including Twitter, LinkedIn, and Tumblr, but that’s not really why they were right for us. We wanted to bring on investors who really understood what it takes to build a successful financial services company. Why? We are innovating in a complex, highly regulated industry and are trying to address deep-rooted issues with how the industry works today. It will not be a short, easy ride — this will not only take a lot of persistence and patience, but in an industry where there can be a strong temptation to optimize for near term profits, we wanted to bring on investors who share our commitment to putting the interests of our customers first.
The new funding will not only help us continue to scale and improve SigFig, but it will allow us to continue taking a long term view on how to build the best service for you.
If you’d like to improve the way people invest, join our team! It’s going to be a challenging and rewarding ride.