Investor Faceoff: iOS vs Android

Investor Faceoff: iOS vs Android

Apple is known to have the biggest fanboys (and girls) in tech, but is that still the case now that Android has surged ahead of iOS as the most popular mobile operating system in the US? Could Google’s growing army of Android users take the crown from Apple enthusiasts as the “most loyal” fan base?  To find out, we looked through the lens of investing to see which company’s user base puts its money where its mouth is by not only purchasing the product, but the company’s stock as well.

At SigFig, everyday investors use our product to keep track of $20B+ in investments across 65 brokerages. Over $5B of these investments are connected through our mobile apps, and we’ve taken a look at the breakdown of these numbers amongst iPhone, Android, and Blackberry users. So what did we find? Are consumers more likely to invest in companies from which they purchase products?

  • Apple mobile users are indeed fanboys through and through. More than 16% of iPhone and iPad users own Apple stock, making them 20% more likely to own Apple than our average user (12.8% of our population owns Apple). Their Apple stock ownership also outpaces Android users two to one (8.2% own Apple) and BlackBerry users (6.5%).
  • Loyalty doesn’t swing both ways. For Android, we checked both device and software manufacturers and found only 4.0% of Android users own Google and less than 1% own Motorola. Those numbers are lower across the board than our general population (5.0% and 0.8%, respectively), meaning not only do Android users not show loyalty, they actually invest in Google 25% less frequently than the general population.
  • This trend continues for BlackBerry users, who are 50% less likely to invest in RIM

We expected to see Apple stock widely held across all of our users, but there is actually a large disparity in ownership between SigFig iOS users and the rest of the pack.  Even more surprising was that ownership of Google — a valuable stock that is performing well — is lower for Android users than the general population.

Why exactly is this anomaly occurring? Could Android’s fragmentation be hurting their loyalty? Maybe people just think Apple is a better stock pick? We’ll leave it up to you to decide.

Andrei is a member of the data and analytics team at SigFig. Prior to joining Sigfig, he worked at UBS, in Advisory and Brokerage Services, and at UCLA, in the Statistical Consulting Group.

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